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Master Happiness - Discover Focus, Fulfillment, Fun, Growth, and Profit Through Reading!

Join me on my journey of personal growth and business success as I share the books that inspire me. From self-discovery to marketing strategies, let's discuss and evolve together. Got a recommendation for the Master Happiness Book Club? I'd love to hear from you.

Small business owners, team leaders, and individuals welcome!

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#TheArtofPositiveThinking by #ElizabethRBrown is a practical and engaging guide for overcoming negative thoughts and overthinking. It emphasizes the importance of mindfulness and emotional intelligence, and is filled with exercises and strategies to help develop a positive mindset. The book also encourages understanding and managing emotions for better decision-making and improved mental health. Overall, it's a recommended read for anyone looking to transform their thought processes and lead a more fulfilling life.

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#FailFastFailOften by #RyanBabineaux and #JohnKrumboltz is a compelling self-help book that provides a rejuvenating view on failure. The authors convincingly suggest that failure should not be dreaded or sidestepped but rather seen as a stepping stone for personal growth and learning. The book's dynamic and energetic writing style acts as a strong catalyst, encouraging readers to take the initiative. The authors endorse the practice of experimenting with new ideas, embracing risks, and acknowledging the path of trial and error as integral to both personal and professional development. A standout feature of the book is its pragmatic approach. Babineaux and Krumboltz offer practical guidance, inspiring readers to liberate themselves from the stifling grip of overwhelming objectives and instead, concentrate on progressing in small increments towards their goals. This concept is reinforced through real-world instances and teachings that underscore the significance of failure in the quest for success. The book also impressively emphasizes the importance of passion in our lives. The authors propose that by being mindful of our lives and recognizing our passions, we can steer ourselves towards a happier and more successful existence. To sum up, "Fail Fast, Fail Often" is a must-read. It's a book that promotes proactivity, daringness, and a novel perspective on failure. It's an ideal pick for those who aspire to instigate positive changes in their lives and are ready to accept their failures as part of the process.

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#FailingForward: Turning Mistakes into Stepping Stones for Success is a brilliant bit of wisdom in the self-help and personal development genre. Authored by #JohnCMaxwell, the book dives into the often-misunderstood concept of failure and redefines it as a necessity for success. Maxwell's approach to failure is both refreshing and empowering. He posits that the secret to overcoming failures is not in avoiding them but in leveraging them as opportunities for growth. The book stands out for its practical advice, delivering actionable steps that readers can implement to transform their setbacks into setups for future achievements. What makes "Failing Forward" particularly impactful is its relatability. Maxwell fills his books with an abundance of real-life stories, demonstrating how various individuals, from different walks of life, have harnessed their disappointments and perceived failures as launchpads for success. These narratives bring a human touch to the book, making the concept of failing forward feel attainable for anyone. Each chapter serves as a motivational nudge, pushing readers to confront their fears of failures head-on and encouraging them to step out into the unknown with confidence. All in all, "Failing Forward" is a must-read for anyone looking to break through personal barriers and achieve their full potential. It is a guidebook for the resilient spirit, teaching us that true success lies in our ability to rise each time we fall.

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Ready to sizzle your way to business success? Let's dive into #MartyJalove's dynamic guide, #WhatsYourBACON It's not just a book, it's a roadmap to success, neatly packed into an unforgettable acronym - BACON! First stop, 'Beliefs'. The heart of any enterprise. This section takes you on a deep dive into the essence of your company, shaping its core values, vision, and mission. Next, we navigate the intricate maze of 'Analytics and Processes', offering valuable strategies to streamline operations and boost efficiency. Clear, actionable steps make this part a goldmine for business owners. We then shift gears to the 'Crew', the unsung heroes of any successful venture. It emphasizes the significance of each team member, their unique contributions, and the role they play in driving success. The book also bravely tackles 'Obstacles', equipping you with tools to navigate potential hurdles, fostering resilience and tenacity. Finally, it explores the magic of the 'Narrative', showing how compelling stories can connect with audiences on a deeper level. Packed with engaging anecdotes, practical advice, and inspirational messages, "What's Your BACON?" is more than a book; it's your personal toolkit for success. So, are you ready to make your business sizzle? Order your copies at www.WhatsYourBacon.com or on Amazon.

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Unleash Your Business's Full Potential
with "What's Your Bacon" by Marty Jalove

 

A Guide to Small Business Success

Unlock the potential of your small business with "What's Your Bacon?" This empowering book teaches you how to elevate your core Beliefs, use Analytics to make data-driven decisions, build a strong and supportive Crew, overcome Obstacles, and share your unique Narrative. Grab a copy HERE!

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In today's rapidly changing world, adaptability has become a crucial skill for everyone. #MaxMcKeown's book, #Adaptability: The Art of Winning in an Age of Uncertainty, provides helpful insights on how to adapt successfully through real-life examples. Whether it's environmental disasters, war, failing businesses, or technological advances, our ability to adapt can mean the difference between surviving and thriving. McKeown emphasizes the importance of recognizing when change is needed and being open to new possibilities. The book is well-written and full of inspiring examples of individuals and companies who have adapted successfully. It encourages readers to be brave, experiment, and keep learning from their mistakes, rather than giving up or staying stagnant. I'd love to discuss how these ideas can help you. your business, and your employees.

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"All Marketers are Liars (Tell Stories)" by #SethGodin Godin's argument is that every marketer tells a story - a story that resonates with the consumer and convinces them to buy a product. And let's be honest, sometimes those stories can be a little exaggerated. But instead of shaming marketers for their "lying" ways, Godin encourages us to embrace our inner storyteller. He challenges us to craft compelling narratives that not only sell products, but also connect with people on a deeper level. It's kind of inspiring. As a writer, speaker, and coach, I know the power of a good story. And now, thanks to Godin, I realize that marketers have that same power. So go forth, fellow liars...er, I mean storytellers. Use your powers for good, and remember: the best stories are the ones that people actually believe.

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#AlteredTraits: Science Reveals How Meditation Changes Your Mind, Brain, and Body by #DanielGoleman and #RichardJDavidson is a fascinating read if you're into mindfulness and meditation. The authors delve deep into the science behind meditation. They dissect the impact of this ancient practice on our brains, behavior, and overall well-being. It's not just about chilling out and finding your Zen, but about how meditation can literally alter traits of our mind and body, hence the title. They sift through decades of research to present only the most solid findings. They make a point to differentiate between 'state effects' (temporary changes happening while you're actually meditating) and 'trait effects' (long-term changes that stick). It's a rigorous approach to a topic that can often be shrouded in mysticism. What's cool is they also share some of their own personal experiences with meditation. You get a sense of their skepticism-turned-belief journey, which adds a nice personal touch to the book. One thing, though - this isn't a light read. The book is packed with scientific studies and it can get pretty detailed. So, if you're looking for a simple guide to meditation, this might not be it. But if you've ever asked yourself, "Yeah, but does meditation really work?" or if you're interested in the nitty-gritty of how it impacts your brain, then you'll probably dig this book. In short, "Altered Traits" offers a scientifically-backed, deep dive into the transformative power of meditation. It's enlightening, thought-provoking, and might even inspire you to start meditating yourself.

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#TheArtistsWay by #JuliaCameron is a self-help book designed to help readers overcome creative blocks. The book, structured around Cameron's creativity classes, aims to help artists of all levels combat self-doubt and self-sabotage. It provides unique strategies to identify and address issues restricting creative expression. The book's effectiveness lies in its simple message and Cameron's skill in transforming negative emotions into positive, creative energy. It's a course, not just a guide.

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#BettingOnYou by #LaurieRuettimann is the career compass you didn't know you needed. It's a delightful blend of practical advice and relatable stories that both amuse and resonate. Ruettimann encourages you to take charge of your career. She inspires you to pursue your true desires, not just what seems obligatory. A game-changer, this book is an essential read for anyone seeking to invigorate their work life and chase their career goals with renewed vigor. She embraces failure, sharing her own experiences, making you feel understood. It's like a candid chat with a savvy friend who's walked the walk. The book showcases inspiring stories of people who reclaimed their personal and professional lives, serving as motivation for us all. It offers a roadmap for professionals feeling trapped at work, outlining how to regain control and invest in yourself. To sum up, "Betting On You" is an innovative guide to enhancing your work experience. Perfect for those ready to seize control of their career and sprint towards success.

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Are you tired of feeling held back from your true potential? Dr. Gay Hendricks addresses this problem in his book, The Big Leap. He identifies an Upper Limit Problem that keeps us from achieving our goals, often due to triggers from our past. Hendricks offers strategies for overcoming these barriers and reaching our full potential. Don't let self-sabotage hold you back, take the big leap and conquer your fears with these helpful tips and insights.

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According to the book #BoredAndBrilliant by #ManoushZomorodi (2017), the constant distractions of modern life, from smartphones to advertisements to email, are depriving us of a vital resource: BOREDOM. We don't have time to process information or let our minds wander when we're constantly busy or entertained. This not only makes life more difficult, but it also harms our creativity, making it more difficult to come up with brilliant ideas. I'd love to discuss how these ideas can help you. your business, and your employees.

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#TheBrainSell (2013) by #DavidLewis reveals innovative marketing tactics that use neuroscience to help marketers attract customers. This book investigates psychological marketing, body language, and sensory allure strategies that every retailer should be aware of, and that every customer should know how to avoid! I'd love to discuss how these ideas can help you. your business, and your employees.

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#CompanyofOne by #PaulJarvis is a compelling book that challenges traditional business models, suggesting that staying small can lead to greater flexibility, less stress, and potentially higher profitability. The book is insightful and provides practical advice on maintaining cash flow and leveraging unique opportunities. Jarvis's straightforward writing style makes complex ideas accessible to all readers. Overall, it's a must-read for entrepreneurs seeking innovative strategies for sustainable and resilient business operations.

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Ever wondered why some ideas spark and ignite, spreading like a wildfire in our hyperconnected world? #JonahBerger's #Contagious: Why Things Catch On" is your insightful guide into this intriguing mystery. It's more than just a book - it's a journey through the enchanting science of social transmission and the potent power of word-of-mouth. Picture this - six simple principles, from Social Currency to Triggers, becoming your compass in the vast expanse of information. Berger doesn't just explain these principles; he brings them to life with gripping real-life examples, creating a roadmap for your very own 'contagious' campaign. But here's where "Contagious" really stands apart - it focuses not just on making your idea stick, but on making it spread. It's about crafting an idea that doesn't just linger, but engages, compels, and becomes infectious. Berger's insights aren't just valuable - they're practical, versatile, applicable in marketing strategies and everyday chitchats alike. So, who should embark on this journey? Anyone with an insatiable curiosity to understand the dynamics of influence in our interconnected world. The aspiring entrepreneur looking to stand out, the marketer yearning to create a viral campaign, the keen observer intrigued by social phenomena - this book is your beacon. It equips you with the tools to make your product, idea, or message contagious, radically transforming your communication and engagement with the world. In a nutshell, "Contagious: Why Things Catch On" is a mesmerizing voyage into the heart of what moves us and why. It's an essential read for those who dream of capturing the public imagination and leaving a lasting imprint. Are you ready to make your mark? I'd love to discuss the ideas that you want to share. Let’s #Connect at www.WhatsYourBACON.com for a 30-minute conversation.

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"Crazy Joy" #MaryKatherineBackstrom Backstrom's humorous writing style draws you in from the very first page. Her stories of parenthood, marriage, and finding joy in the midst of life's chaos are both relatable and uplifting. But what truly sets "Crazy Joy" apart is Backstrom's ability to find joy in even the darkest moments. And through it all, she shows how joy can be found in unexpected places - even in the midst of pain and heartache. She encourages readers to embrace their imperfections and find joy in the everyday moments of life. So if you're feeling down, if you need a good laugh, or if you simply want to be reminded of the beauty of life, pick up "Crazy Joy" and get ready to be filled with...JOY!

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#TheEMyth by #MichaelEGerber sheds light on the misconception that simply having a knack for something, a passion, or a good idea is enough to build a successful business. Gerber offers a roadmap to overcoming the problems and pitfalls while plotting a path to success. By viewing your business as if you were planning to franchise it, he suggests creating a reproducible model that can succeed. His Business Development Process will tear down the myths around becoming an entrepreneur and constructs a path paved with insightful strategies and practical solutions. "The E-Myth Revisited" is more than just a business book. It's a motivational guide, a mirror reflecting our entrepreneurial misconceptions, and a mentor inspiring us to transform our business dreams into reality.

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Ever pondered the power of a single minute? If I told you that 60 fleeting seconds could be the key to unlocking a better version of yourself, would you believe me? Welcome to the revolutionary world of #59Seconds: Think a Little, Change a Lot" by #RichardWiseman. Now, imagine holding a magical compass. A compass that doesn't just point north, but towards a better you. Sounds like a fairy tale, right? But here's the twist - this isn't a fairy tale; it's science. "59 Seconds" is more than just a book; it's a journey. Every page is a step closer to a new you. And the best part? These steps don't take hours or days, but mere seconds! Yes, you heard it right, just 59 seconds of your time can transform your life. What sets this book apart is its foundation in the solid bedrock of psychology. Each pearl of wisdom is backed by scientific research, making them not only intriguing but effective. It's a refreshing wind in the field of self-help books, steering clear of empty promises and focusing on practical, quick, and easy techniques. But this book does more than just change your life; it changes your perspective. It invites you to dive into the fascinating world of human psychology, exploring the science behind our day-to-day actions. It's a captivating journey of self-discovery, offering you a fresh lens to view your life. So, who should embark on this transformative journey? Anyone who has a minute to spare and a desire to change. Whether you're a dreamer yearning for a better tomorrow or a doer striving for success, this book is your guide. Are you ready to seize those 59 seconds? In essence, "59 Seconds" is a ticket to a better you, promising transformation in under a minute. So, are you ready to think a little and change a lot?

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#FirstThingsFirst by #StephenRCovey, #ARogerMerrill, and #RebeccaRMerrill redefines time management by focusing on task prioritization based on urgency and importance. It's not just about being efficient with time, but about quality and effectiveness. The book explores various time management strategies, offering a unique approach that promotes balance and inner peace. It provides practical advice to overcome self-imposed limitations and focus on what truly matters. "First Things First" is perfect for anyone overwhelmed by daily tasks or seeking to improve their time management skills. It offers a path towards increased productivity and tranquility. Ultimately, it's more than a time-management book; it's a guide to living a fulfilled, balanced life in alignment with one's deepest values. I'd love to discuss your time management strategy. Let’s #Connect at www.WhatsYourBACON.com for a 30-minute conversation.

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Ever dreamt of walking in the footsteps of legends, gleaning wisdom from their victories and lessons from their losses? "The Giants of Sales" by Tom Sant offers you this unique opportunity. Imagine being a fly on the wall as titans like Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard share their secrets. Picture yourself soaking up their wisdom, applying their strategies to your own journey. This isn't just a book; it's a time-traveling ticket to the annals of sales history. "The Giants of Sales" doesn't merely transport you back in time, it brings the past into the present. It illuminates the relevance and effectiveness of these timeless strategies in today's dynamic world. This book is a harmonious blend of lessons from the past with the realities of the present, a symphony that reverberates with the melody of success. This book doesn't just teach, it stirs your soul, ignites your spirit. The sagas of these sales giants are not just tales; they're testaments of grit, determination, and tenacity. Every page, every line, every word is an echo of their indomitable spirit, a nudge for you to dream big, aim high, and never waver. So, who should read this book? Anyone nurturing a dream, a vision, a goal. Whether you're a seasoned sales veteran or a budding entrepreneur, this book serves as your guide, your mentor, your comrade on the road to success. In a nutshell, "The Giants of Sales" is more than just a book; it's a bridge. A bridge that spans the chasm between the past and the present, the legends and the learners, the dreams and the reality. It's a reminder that we stand on the shoulders of giants, and in doing so, we can touch the stars

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#TheGiftoftheMagi by #OHenry is a timeless story that emphasizes the importance of love, sacrifice, and thoughtful gift-giving. The narrative offers significant lessons for businesses, emphasizing the need for genuine care and understanding of customer needs to build lasting relationships. It also highlights the concept of sacrificing immediate gains for long-term customer satisfaction. Overall, the book is a valuable resource for businesses looking to strengthen their connection with customers.

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An oldie, but a goodie. #GuerrillaMarketingAttack" by #JayConradLevinson is a practical guide offering strategies and tactics for small to medium-sized businesses to gain a competitive edge. When it first came out, it served as a source of many obvious, but overlooked ideas. This book is still filled with useful information on implementing guerrilla marketing tactics effectively. It continues to be seen as a valuable resource for businesses seeking to enhance their marketing efforts.

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#TheHappinessTrap by #RussHarris is a thought-provoking read that challenges conventional wisdom about happiness. It emphasizes the idea that happiness isn't a constant state of being—rather, it's something we strive for amidst life's inevitable ups and downs. Harris, a renowned therapist, uses the principles of Acceptance and Commitment Therapy (ACT) to argue that negative emotions like sadness, anger, or fear are not only normal but necessary parts of our human experience. He asserts that it's futile—and even harmful—to attempt to avoid or suppress these feelings in pursuit of perpetual happiness. Instead, Harris encourages readers to embrace these emotions as natural responses to life's challenges. Rather than viewing them as obstacles to happiness, he suggests that we see them as stepping stones on our path to personal growth and fulfillment. What sets "The Happiness Trap" apart is its practical approach. It's not just a book of theories; it's a roadmap full of exercises and strategies designed to help us navigate our emotional landscapes. It teaches us how to detach from unhelpful thoughts, stay present in the moment, and act in line with our values—even when times are tough. In short, "The Happiness Trap" is an empowering guide that reminds us that happiness isn't about avoiding negative emotions, but about pursuing meaningful lives in spite of them. If you're ready to stop chasing the illusion of constant happiness and start building a rich, full, and meaningful life, this book is a must-read.

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#HowToLive" by #JudithValente, is a journey through time, tapping into the timeless wisdom found in St. Benedict's rule. Don't be fooled by its ancient origins; these teachings are just as relevant today, if not more so. Finding happiness, purpose, and connection in our modern, fast-paced world may seem like an impossible feat. But Valente challenges this notion. She presents us with a roadmap, a blueprint to live a well-balanced, meaningful, and mindful life. The true beauty of "How To Live" lies in its simplicity. It is accessible, understandable, and yet profoundly transformative. It's not just about surviving; it's about truly thriving amidst the chaos of life. Valente, a gifted poet and esteemed journalist, skillfully brings ancient spiritual practices out of the confines of monasteries and into our everyday lives. This book is a guide for our troubled times, illuminating how the principles established by St. Benedict can lead us to a happier existence. This is not merely a book; it is a compass that will guide you back home to yourself.

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#LeadershipisHalftheStory is profound and presents leadership in a holistic way. The authors, #MarcHurwitz and #SamanthaHurwitz, break down leadership in easy-to-digest ways through anecdotes, acronyms, and metaphors (some of my personal favorites). The book's unique premise is the concept of #followership, the other half of the equation of leadership. The authors effectively use repetition, rhetorical questions, and engagement to drive home the point of followership. The book challenges traditional definitions of leadership and inspires readers to be better team players, collaborators, and human beings. "Leadership is Half the Story" is not just a book, but a call to action that urges readers to embrace the power of followership.

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Based on the idea that expressing and receiving appreciation will boost productivity in the workplace, #EricMosley and #DerekIrvine wrote #MakingWorkHuman. It is catching on; there are people all over the world committed to making the workplace a more compassionate place because of this idea. The book does a much better job of explaining it. It is a call for a more "human" workplace based on a utopian ideal of improved business practices, advancement in society, and a better world. I'd love to discuss how these ideas can help you. your business, and your employees.

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#IfNietzscheWereANarwhal (2022) by #JusinGregg is a lighthearted yet profound look at what distinguishes humans from other animals on the planet. In doing so, it makes a compelling case for why the human mind may be dangerously unsuccessful in terms of evolutionary success. I'd love to discuss how these ideas can help you. your business, and your employees.

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Get ready for a story of an underdog taking on the big boys and winning big time! #NUTS, by #KevinFreiberg and #JackieFreiberg, tells the inspiring tale of how Southwest Airlines turned the airline industry on its head and took off to new heights. They did it by challenging norms and doing things differently. At #SouthwestAirlines, they hire for attitude and fit and have built a culture of family and collaboration that meets the basic needs of their customers. The key takeaway: you don't have to follow the crowd to be successful! NUTS is not your typical business book. It's a humor-filled story of a triumphant underdog that sees things differently and finds a way to overcome the odds. I'd love to discuss how these ideas can help you. your business, and your employees.

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Ever had one of those moments where you feel like you've hit a brick wall with your marketing efforts? Like you're running on empty, with your creative well running dry? That's when "Off-The-Wall Marketing Ideas" by #NancyMichaels and #DebbiJKarpowicz can help! First off, this book might have a few years under its belt, but don't let that fool you. My copy is from 2000. It's like a fine wine; it only gets better with age! It's an overflowing treasure chest, brimming with sparkly gems of valuable, no-cost, and low-cost marketing secrets. Imagine being able to jump-start your sales without busting your budget. Sounds like a dream, right? Well, wake up and smell the coffee, my friends, because this dream is as real as it gets! What makes this book stand out is how it tickles your creativity and gets those juices flowing. You'll be coming up with your own off-the-wall marketing ideas in no time! Whether you're a seasoned marketer or a newbie trying to make your mark, this book is like having your personal marketing whisperer. In essence, "Off-The-Wall Marketing Ideas" is like a friendly nudge, a gentle push towards stepping outside the box, and daring to be different. So, ready to break free from the ordinary? Grab this book and let's start this exciting journey together! Remember, the sky's not the limit; it's just the beginning. So, how high are you willing to fly?

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#FromPooptoGold by the #HarmonBrothers is an enchanting journey into the world of creative marketing. This book, my friends, isn't your average business read. It's a front-row ticket to the magic show that is the Harmon Brothers' marketing genius. You see, the Harmon Brothers have a knack for turning the ordinary into extraordinary, the mundane into magnificent. Remember the pooping unicorn? Yeah, that was them. And this book? It's their secret recipe, the roadmap to their success. The beauty of "From Poop to Gold" lies not just in its witty anecdotes and engaging storytelling. It's also brimming with invaluable insights and practical advice. It's like a treasure chest, filled to the brim with nuggets of marketing gold. And the best part? They believe that good ideas can come from anyone. Isn't that refreshing? But don't be fooled by the light-hearted tone and the occasional unicorn poop joke. This book gets down to the nitty-gritty of what makes a successful ad campaign. It covers technical aspects and offers a wealth of ideas that are, quite frankly, really good. In essence, "From Poop to Gold" is more than just a book. It's an invitation to believe in the miracles that happen when you sell something you truly believe in. So, are you ready to turn your own poop into gold? Let’s #Connect at www.WhatsYourBACON.com for a quick conversation about this classic.

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Ever pondered why some words just dance off the page? It's like they've been sprinkled with some magical dust, isn't it? Well, let me introduce you to your very own fairy godmother of words – #POPStandOutInAnyCrowd by #SamHorn. Imagine this. "POP!" is not just a book. Oh no, it's a treasure chest, brimming with golden nuggets of wisdom for all those word-weavers out there. Sam Horn, a wizard in the realm of business consulting and keynote speaking, takes us on a captivating journey, teaching us how to spin our very own enchanting tales. But wait, here's the best part. Horn doesn't just make words POP! She makes them echo, reverberate, leaving an imprint on the minds of the audience. In this digital age, where our voices are often lost in the cacophony of information overload, standing out is more than just crucial, it's survival. So, who should embark on this exciting adventure? Are you a dreamer, a go-getter, struggling to find the perfect tagline for your brainchild? Or maybe, a writer, seeking to hook your readers from the first line? Or perhaps, a marketer, aiming to create the next viral sensation? If so, then "POP!" is your guiding star. It encourages you to view the world through a new prism, inspiring you to craft messages that not only stand out but resonate, strike a chord, and create a symphony. In a nutshell, "POP! Stand Out In Any Crowd" is more than a guide. It's your compass in this vast ocean of words, steering you towards crafting messages that truly pop, resonate, and inspire. So, are you ready to leave your mark?

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#ThePowerOfNo "Because One Little Word Can Bring Health, Abundance, and Happiness" by #JamesAltucher and #ClaudiaAzulaAltucher We have all said "YES" too often to the wrong things - at work, in relationships, and everywhere else. This book will give you some secrets, strategies, and permission to say "NO" and get control of your time, life, and sanity again. I'd love to discuss how these ideas can help you. your business, and your employees.

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Stand Out with #PurpleCow by #Seth Godin Are you struggling with traditional marketing methods? Look no further than "The Purple Cow" by Seth Godin. This must-read book discusses the importance of creating remarkable products and services that stand out from the competition-aka Purple Cows. In today's oversaturated advertising landscape, it's crucial to be distinctive. Godin's book shares tips on how to identify and harness your own Purple Cow, as well as how to effectively reach your target market once you've done so. Don't let your business blend in- make it stand out with "The Purple Cow." I'd love to discuss how these ideas can help you. your business, and your employees.

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If you're looking for a book to inspire you to take action and turn your passion into a profitable side hustle, then "Side Hustle" by #ChrisGuillebeau is the book for you. Guillebeau lays out a practical, step-by-step guide to creating a successful side hustle, complete with real-life examples and actionable advice. But what sets this book apart is its emphasis on taking action. Guillebeau doesn't just talk about the benefits of a side hustle - he wants you to start one ASAP. What's truly inspiring about "Side Hustle" is how Guillebeau shows that anyone can do it - regardless of their age, experience, or financial situation. He breaks down the process into manageable chunks, empowering readers to take control of their income and work towards financial freedom. But perhaps the most inspiring aspect of this book is the stories of everyday people who have turned their hobbies and passions into successful side hustles. From selling handmade jewelry to creating an online course, these stories are proof that with hard work and dedication, anything is possible. So if you're tired of living paycheck to paycheck, or simply want to explore your entrepreneurial side, pick up "Side Hustle" and get ready to be inspired. Who knows? Your next big idea could be just a few pages away.

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In the book #StumblingOnHappiness, #DanielGilbert talks about how we think about the future. Even though it is covering complicated ideas from psychology, neuroscience, and philosophy, It's an easy-to-understand book loaded with examples from everyday life. Stumbling on Happiness helps answer the question of why we make so many decisions that make us unhappy. And it tries to help us imagine our futures in new ways that could lead to more happiness by showing us how our brains work. I'd love to discuss how these ideas can help you. your business, and your employees.

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Remember the wisdom of Winnie the Pooh? #BenjaminHoff brings that to life in #TheTaoofPooh and #TheTeofPiglet, infusing Taoist philosophy with Hundred Acre Wood charm. "The Tao of Pooh" uses our dear friend, Pooh, to embody Taoism's principles. But it's more than a lesson; it's about experiencing Taoism through our beloved childhood characters. It's a journey into understanding Taoism, oneself, and our world. "The Te of Piglet" continues this journey, focusing on small, often overlooked Piglet. Hoff shows us how even the seemingly insignificant can hold great virtue (Te) in Taoism, reminding us that size doesn't always equate to impact. These books aren't just philosophical explorations; they're celebrations of simple wisdom, humble strength, and everyday profundity. Hoff's words are accessible, personal, reflective, and deeply motivational. Who should read these books? Anyone seeking wisdom in simplicity, a fresh perspective on life, or those who appreciate philosophy blended with literature. Whether you're a Pooh aficionado, Taoism enthusiast, or simply love thought-provoking reads, these books invite you to see the world anew and inspire you to find joy in life's simplicity, just like Pooh and Piglet. In short, "The Tao of Pooh" and "The Te of Piglet" are more than books – they're your tickets to self-discovery and philosophical exploration, reminding you that profound truths often hide in simple places. I'd love to discuss how you apply "out of the box" thinking to your personal and professional life. Let’s #Connect at www.WhatsYourBACON.com for a 30-minute conversation.

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#10XisEasierThan2X by #DanSullivan and #DrBenjaminHardy is a motivational book that encourages entrepreneurs to aim for exponential, 10X growth rather than just doubling their success. The authors argue that achieving 10X growth can be easier because it forces a complete reassessment of existing clients, roles, behaviors, and mindsets that may be hindering progress. The book emphasizes the importance of expressing desires and committing to 10X goals, suggesting this approach leads to more efficient and achievable outcomes.

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#TheGoal by #EliyahuMGoldratt and #JeffCox is a unique business novel that successfully blends storytelling with important management principles, introducing the Theory of Constraints in an engaging way. The book follows the journey of Alex Rogo, a plant manager who needs to save a failing manufacturing plant in 90 days, teaching innovative business concepts through his story. Despite some repetition, it serves to emphasize key points. The book offers valuable insights on production, management, and efficiency, and challenges conventional business practices. It's recommended for anyone in business or management, regardless of experience level.

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#Traction is your road map to running a thriving business. #GinoWickman explains how the Entrepreneurial Operating System (EOS), a valuable tool, takes you from values and vision to building the business you always dreamt it could be. I'd love to discuss how these ideas can help you. your business, and your employees.

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"Trust and Inspire" by #StephenMRCovey Covey's writing style is super engaging and down-to-earth, making it easy to read and absorb. He makes some compelling arguments for why trust and inspiration should be at the heart of effective leadership, and he provides some practical strategies for how to implement these principles in your own life and work. One thing I particularly appreciated about this book was its emphasis on creating a culture of trust and empowerment. As someone who's worked in some pretty toxic work environments, it was refreshing to read something that advocated for treating people with respect and dignity. Overall, I'd definitely recommend #TrustandInspire to anyone looking to improve their leadership skills or create a more positive and productive work environment. It's a book that's both insightful and inspiring, and it will leave you feeling motivated and excited to make a difference in the world.

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#22immutablelawsofbranding by #AlRies and #LauraRies is an incredible guide that reveals the secrets to building a strong and lasting brand. This book is a must-read for entrepreneurs, marketers, and anyone interested in creating a memorable brand. The authors use relatable stories, catchy phrases, and thought-provoking questions to make the content engaging and inspiring. In this book, you'll learn practical tips on how to establish your brand's position in the market and stand out from competitors. The authors emphasize the importance of being the first in your category and finding unique ways to differentiate yourself. They also stress the significance of consistency, simplicity, and staying true to the core values of your brand. Whether you're new to marketing or have some experience, "The 22 Immutable Laws of Branding" is a valuable resource that will help you understand the fundamentals of building a successful brand. It encourages strategic thinking and challenges conventional ideas about branding. By applying the principles discussed in this book, you'll gain a deeper understanding of what it takes to create a brand that lasts. So, if you're looking to take your business to the next level and make a lasting impact, make sure to add this book to your reading list. I'd love to discuss your branding strategy. Let’s #Connect at www.WhatsYourBACON.com for a 30-minute conversation.

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"Guide to Virtual Team Building" by #KonstantinDesigner is a must-read for those navigating remote team management. It offers practical solutions to unique challenges and is packed with team-building activities aimed at enhancing communication, trust, and morale. The book provides an actionable roadmap to foster a strong team culture despite distances. With its blend of theory and real-world examples, it's beneficial for both experienced managers transitioning to remote leadership and newcomers to the field. Essentially, it's a comprehensive guide that bridges traditional and remote team management, enabling readers to leverage virtual collaboration effectively.

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Author #StevenPressfield helps you identify your inner creative battles against fear and self-doubt in #TheWarofArt and offers advice on how to win those battles. An inspirational book for anyone who has struggled to realize their passion, it examines the negative forces that prevent you from realizing your dreams and shows how to overcome your fears in order to achieve your creative goals. I'd love to discuss how these ideas can help you, your business, and your employees.

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Ever feel like you're marching to the beat of your own drum? Like your weirdness sets you apart in a world? Then, "We Are All Weird" by #SethGodin is the book for you! Now, this isn't just another book, it's a celebration advocating our quirky individuality. Godin, with his masterful storytelling, invites us to embrace our unique selves and find our tribe - those wonderful folks who get our kind of weird. This book proclaims, "It's okay to be different." It gives us permission to stand up for what we believe in and do what we want. It's like a heartfelt high-five to every one of us who's ever dared to stray from normalcy. Godin doesn't just talk the talk; he walks the walk, unraveling the myth of the mass market and highlighting humanity's beautiful diversity. It's like he's pulling back the curtain on a show, revealing that what we thought was normal is just an illusion, and our eccentricities are the real magic. So, if you've ever felt like a square peg trying to fit into a round hole, this book is your ticket to freedom. It's a rallying cry for all the misfits, the rebels, the dreamers, and the doers. Are you ready to join the revolution and wave your weirdness flag high? Because, my friend, we are all weird, and that's what makes us wonderfully, perfectly, us!

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Ready to sizzle your way to business success? Let's dive into #MartyJalove's dynamic guide, #WhatsYourBACON It's not just a book, it's a roadmap to success, neatly packed into an unforgettable acronym - BACON! First stop, 'Beliefs'. The heart of any enterprise. This section takes you on a deep dive into the essence of your company, shaping its core values, vision, and mission. Next, we navigate the intricate maze of 'Analytics and Processes', offering valuable strategies to streamline operations and boost efficiency. Clear, actionable steps make this part a goldmine for business owners. We then shift gears to the 'Crew', the unsung heroes of any successful venture. It emphasizes the significance of each team member, their unique contributions, and the role they play in driving success. The book also bravely tackles 'Obstacles', equipping you with tools to navigate potential hurdles, fostering resilience and tenacity. Finally, it explores the magic of the 'Narrative', showing how compelling stories can connect with audiences on a deeper level. Packed with engaging anecdotes, practical advice, and inspirational messages, "What's Your BACON?" is more than a book; it's your personal toolkit for success. So, are you ready to make your business sizzle? Order your copies at www.WhatsYourBacon.com or on Amazon.

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"Why Zebras Don't Get Ulcers" by #RobertSapolsky Sapolsky, a neurobiologist, explores the science behind stress and its effects on the body. But don't worry, this isn't some dry textbook. Sapolsky's writing is engaging and conversational, with plenty of fascinating anecdotes and humor thrown in. What I found particularly insightful about this book was how Sapolsky debunked some common misconceptions about stress. For example, he explains how chronic stress (the kind that comes from ongoing trauma or anxiety) can have far-reaching physical effects, not just mental ones. He also delves into the link between stress and certain diseases, like heart disease and depression. But don't let all that scare you off - this book is ultimately a hopeful one. Sapolsky offers practical advice for managing stress and living a healthier life, backed up by scientific research. And he does it all with a sense of humor that makes even the most complex concepts easy to understand. So if you're feeling stressed, do yourself a favor and give "Why Zebras Don't Get Ulcers" a read. Your mind and body will thank you.

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Are you running endlessly on the treadmill of life, chasing that elusive "work-life balance"? Let's pause, take a breath, and rethink. #DavidJMcNeff's #TheWorkLifeBalanceMyth is a game-changer, a wakeup call to the truth that life isn't a two-sided coin, but a magnificent seven-sliced pie. Work-life balance? It's a myth, folks. Life is more than just work and family. It's a rich tapestry of seven enchanting slices - career, family, spiritual life, health, finances, leisure, and personal growth. McNeff masterfully guides us to embrace these slices and find our unique harmony. So, are you ready for a shift? If yes, then it's time to pick up "The Work-Life Balance Myth". This isn't just a book; it's your compass guiding you towards your unique balance for success, your key to orchestrating your masterpiece. Remember, friends, life isn't a balancing act. It's an orchestra of seven beautiful slices. And "The Work-Life Balance Myth"? It's your conductor's baton, your guide to creating a harmonious symphony of your life.

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I just finished reading "You are a Badass" by #JenSincero and let me tell you - this book is like a kick in the pants (in the best way possible). Sincero's no-nonsense approach to self-help is refreshing and hilarious. She doesn't beat around the bush or sugarcoat anything - she just tells it like it is. And what she's telling us is that we are all capable of being badass, we just have to believe it. Sincero shares her own journey from self-doubt to badassery, and it's both inspiring and relatable. So if you're feeling stuck, if you're feeling like you're not living up to your full potential, if you're feeling like a total loser (hey, we've all been there), do yourself a favor and pick up "You are a Badass". Because trust me, after reading it, you'll be ready to conquer the world. Or at least your own life.

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Ready to master the art of selling? #ZigZiglar's #ZiglaronSelling is more than a guide - it's a heartfelt conversation with a sales legend. Drawing from four decades of experience, Ziglar shares wisdom and practical insights like a seasoned mentor. He portrays selling as an art, flourishing on genuine connections and honesty. This book serves as a masterclass in sales, rich with strategies for novices and professionals alike. It's not just about selling products; it's about selling yourself, your ideas, your dreams. Who should dip into this treasure trove? Everyone seeking to excel professionally. Whether an entrepreneur, a salesperson, or a persuasive dreamer, this book is your ultimate handbook. Remember, selling is a lifestyle, about building relationships and joyfully solving problems. So, are you ready to transform your professional life? I'd love to discuss your sales training strategy. Let’s #Connect at www.WhatsYourBACON.com for a 30-minute conversation.

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