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Decoding CUSTOMER Panic: The 5 Fs of Buying Stress
We like to think B2B buying is logical. We make spreadsheets. We calculate ROI. We have committees. But beneath the blazers and boardroom tables, we are still emotional creatures.
Making a wrong purchasing decision can get someone fired. It can waste budget. It can make them look foolish in front of a boss. That fear triggers the amygdala, the brain's alarm system. When the alarm rings, logic leaves the building, and instinct takes over.
Your job isn't just to sell a produc
Marty Jalove Master Happiness
2 days ago6 min read


Decoding SALES Panic: The 5 Fs of Selling Stress
In sales, we often talk about pipelines, conversion rates, and closing techniques. We rarely talk about what happens physiologically when the pressure mounts. Understanding your body's stress responses, specifically the "5 Fs" can be the difference between losing a deal and navigating a tough conversation with grace.
This guide will break down the Fight, Flight, Freeze, Fawn, and Flop responses, show you how they show up in sales appointments, and give you practical tools
Marty Jalove Master Happiness
2 days ago6 min read


From Awkward to Authentic: 5 Steps to Camera Confidence
Marty Jalove, Master Happiness and Kasia Vetter of Kasia Veter Photography smiling with microphones in a radio studio. Text: "Awkward to Authentic: 5 Steps to Camera Confidence with Kasia Vetter."
Marty Jalove Master Happiness
2 days ago5 min read


Joan of Arc - Leadership Lessons from a Teenager
On the latest episode of "Bacon Bits with Master Happiness," we journey back to the 15th century to uncover the secrets of a truly legendary leader: Joan of Arc. This is Part 2 of our special 12-part series on Legendary Leaders, where we take timeless lessons from the past and apply them to your life today. Host Marty Jalove, along with his sons Luke and Nate, dives into the incredible story of a teenage peasant girl who led an army and changed the course of history.
Marty Jalove Master Happiness
Feb 104 min read
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