Why do we put so much pressure on January 1st? As Marty points out, it’s an arbitrary date we’ve all agreed is the "starting line." But psychologically, it acts as a massive reset button. This brings a surge of hope and anticipation; the feeling that this is the year everything changes. We picture the 2.0 version of ourselves: fitter, wealthier, happier.

The beauty of email drip campaigns is their versatility; they’re not confined to email alone. With a little adaptation, they can easily transform into phone scripts, face-to-face sales pitches, or even video presentations. The key is to remember that selling, when done ethically and with genuine passion, isn’t about pushing, it’s about connecting. When you have a product or service that truly helps people, why not enjoy the process of presenting it? Every “yes” starts with a

In this special Encore Episode, Marty tackled the topic of catastrophizing, our tendency to imagine the worst-case scenario in every situation. Joined by his sons, Nate and Luke, the trio shared personal stories, like locking themselves out of an Airbnb or dealing with workplace frustrations, to illustrate how we often blow things out of proportion. Through humor and heartfelt discussions, they reminded listeners that most problems aren’t as catastrophic as they seem.

Here is a scary thought: Your unhappy employees are your brand ambassadors. Every time a disengaged employee picks up the phone, replies to an email, or greets a customer, they are broadcasting your company culture to the world. And if the signal is "I hate it here," your customers will pick up on it loud and clear.