Seth Godin’s Purple Cow and Bacon Magic!
- Marty Jalove
- 1 day ago
- 4 min read
What do #Bacon and #SethGodin and #PurpleCow have in common? They both teach us how to stand out, add value, and make a lasting impression! On this week’s episode of "Bacon Bits with Master Happiness," your host Marty Jalove, alongside his sons Luke and Nate, took a deep-dive into marketing magic, personal branding, and the not-so-secret sauce of success.
With Special Guests:
Follow us at: www.MasterHappiness.com/live or “Bacon Bits with Master Happiness” on Apple Podcast, Spotify, Amazon Music, Audible, iHeart Radio or wherever you listen to your favorite podcasts.
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If you’ve ever wondered how to turn your good business into a great one, or your great one into something truly unforgettable, this episode is a must-listen. Armed with Seth Godin’s Purple Cow mantra and Marty’s trusty BACON Formula, they explore what it takes to differentiate yourself in life and business.
Be the Purple Cow in a Sea of Black and White
Marty started by channeling some sage Seth Godin advice. What’s more boring than a regular brown cow? A whole herd of them! A purple cow, on the other hand, is remarkable. The same goes for your business or personal brand. How will you stand out in the crowded marketplace? That’s where BACON comes in—with a sizzling framework to transform your approach.
The BACON Formula:
B - Be Bold: Don’t blend in; stand out! Luke and Nate shared hilarious examples of “bold branding,” like wearing statement Hawaiian shirts to networking events or Taco Bell’s audacious commitment to constant reinvention. Forget beige and predictable; go for purple and unforgettable. Bonus points if customers are left asking, “Wait, did that really just happen?”
A - Add Value: Being bold gets the door open, but value keeps it open. Marty stressed how essential it is to deliver on your promises. A shoe store guaranteeing custom fits? Yes! A brand that innovates just for show without delivering? Nope. Follow the Taco Bell model (crunch wraps and all). Bold ideas backed by real value are irresistible.
C - Connect Emotionally: Apple takes the cake here. By creating a brand identity that feels personal, they’ve cultivated an army of loyal customers. Whether it’s a Big Mac, a purple cow, or a Hawaiian shirt, the goal is to inspire belief and a sense of belonging.
O - Offer Exclusivity: Get their attention with boldness, earn their trust with value, and then reward customers who stick around. Marty talked about offering VIP treatment, whether at a nightclub or in a restaurant. Feeling special keeps people coming back.
N - Never Stop Innovating: Stay fresh, exciting, and over-the-top creative, just like Taco Bell’s revolving-door menu. Nate laughed about their “terrible nuggets,” but even he couldn’t deny the cleverness of always trying something new.
Lessons in Bacon-ing Your Brand
Throughout the episode, Marty and the gang kept circling back to the key question that every entrepreneur (and individual!) should ask themselves:
What makes me different? Why would someone choose me?
With examples ranging from Wendy’s sassy Twitter account to the emotional pull of Ford trucks, Marty illustrated that standing out involves thinking beyond the basics. He also reminded us that when you promise differentiation, you better deliver on value. Nobody loves a bait-and-switch.
The Best “Takeaways” from Taco Bell (And Marty!)
Marty’s advice for listeners was clear and actionable:
Be remarkable in everything you do. Are you creating something worth talking about? Seth Godin wouldn’t settle for less, and neither should you.
Don’t stop at bold steps. Overdeliver with value and foster loyalty with small, regular rewards.
Nurture connections. Whether with your customers, co-workers, or community, people crave a sense of meaning and importance.
Ultimately, as Marty highlighted, the Purple Cow theory isn’t just for businesses; it’s a philosophy for life. Whether you’re competing for a promotion, creating art, or selling tacos, dare to be different enough to make people stop, stare, and smile.
Tune in for Bacon, Branding, and Boldness!
For a whole lot of laughs, clever insights, and bacon-flavored life advice, you won’t want to miss "Seth Godin and the Purple Cow" on Bacon Bits with Master Happiness. Listen now, and remember: whether it’s life, business, or lunch, everything’s better with bacon 🥓! Catch the episode on your favorite podcast platform!
Seth Godin’s Purple Cow and Bacon Magic!
To learn more about Seth Godin’s Purple Cow and Bacon Magic! go to: www.MasterHappiness.com/live or “Bacon Bits with Master Happiness” on Apple Podcast, Spotify, Amazon Music, Audible, iHeart Radio or wherever you listen to your favorite podcasts.
Or catch us LIVE on "BACON BITS with Master Happiness" on 983thelife.com, Monday Night at 7:00 PM and start making your life SIZZLE!
Marty Jalove of Master Happiness is a Company Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. He helps businesses struggling with communication issues between co-owners, staff, and customers grow a happier and healthier business.
Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention. The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.
Want to learn more about bringing more happiness into your workplace and life? Contact Master Happiness at www.MasterHappiness.com or www.WhatsYourBacon.com
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