Onboarding isn’t just about paperwork; it’s about immersing new hires in your company’s culture. Leslie emphasizes the importance of sharing your origin story, mission, vision, and core values.“Every employee should know not just what the company stands for, but how they fit into that vision,” Marty says. “Your core values are the guardrails that keep everyone on track.”Takeaway: Start strong by making new hires feel like they’re part of something bigger than themselves.

For Joe’s team, these values even spell out "TACOS" (Teamwork, Accountability, Continuous Improvement, Optimism, and Service). Marty adds that culture isn’t just for employees, it should also guide your relationships with clients and vendors.