The Straw Man approach is, quite simply, when you take someone’s argument and twist it. You make it overly simplistic or exaggerated, turning it into an easy target to defeat. It’s like building a flimsy scarecrow, then patting yourself on the back for knocking it down.

Whether you’re new to marketing or a seasoned professional, the game of golf can offer powerful lessons to enhance your approach. Think of this post as your marketing "caddy," helping you pick the right tools, refine your swing, and aim for that hole-in-one success...

This week’s episode took a deep, insightful look at Diversity, Equity, and Inclusion (DEI), a topic sparking discussions and debates in workplaces and communities worldwide. Joining Marty was a dynamic panel of leaders and professionals who brought fresh perspectives...

Once you recognize these sins, you’ll not only avoid potential pitfalls but also position your brand for growth and trust. Let's uncover the foolish habits that may be sabotaging your success and learn how to redeem your marketing soul.

Yet, the instinctive human drive for stability, predictability, and a sense of control often ensures that the comfort zone remains an...

Just as the Three Sisters of gardening—corn, beans, and squash—thrive when planted together, the Three Sisters of marketing...

Without clear communication, misunderstandings can take root, leading to lost sales opportunities. Entrepreneurs, small business owners, and

Sales is not just about techniques and strategies; it's about mindset. Frail salespeople often harbor internal issues that prevent them...

Unveiling the Power of Psychology in Marketing Ever wondered why some marketing campaigns hit the mark while others fall flat? The secret...

Sometimes too much knowledge can hurt. We get so caught up in industry jargon that we forget to speak the language of our customers...

By embracing concepts like Ikigai, Shikata-Ga-Nai, Wabi-Sabi, Gaman, Kaizen, Shu-Ha-Ri, and Oubaitori, you can foster an environment that...

The goal isn’t just to make a sale today; it’s to build a customer for life. And that is a masterpiece worth the canvas.

Successful businesses know they need effective meetings. Whether you're a business owner, a startup founder, or a team leader, meetings...

It's a trifecta of persuasion that, when executed well, can significantly amplify your sales and foster enduring loyalty...

The challenge of keeping employees engaged, satisfied, and loyal to the company is an ongoing battle.

Examine your offerings through the prism of Features, Benefits, and most importantly, SIZZLE. What stories are you telling?

Monotony in the workplace is like a silent workplace assassin that takes the sheen out of innovation and productivity.

Leadership is the lifeblood of success in any endeavor, be it business, community-driven initiatives, or personal growth. Our approach to...

Aristotle taught that persuasive public speaking involved crafting arguments that appeal to the hearts and minds of your audience...

Enter the DISC assessment — a roadmap that pinpoints the personalities of team members by placing them into four main categories...