In Part 4 of our deep-dive series on customer experience, we're exploring what separates businesses that merely survive from those that create raving fans. The secret isn't complex technology or massive budgets. It's something far more fundamental: putting humanity back into business.

Most business owners focus so intensely on what they want to achieve that they forget to think like their customers. They concentrate on sales numbers, profit margins, and operational efficiency while missing the most crucial element: the human experience. The customer journey isn't just about that first impression, though it certainly starts there. It's about every single touchpoint, every interaction, and every moment that shapes how people feel about your business.

First impressions aren’t a one-and-done deal. Businesses need to continuously wow their customers, not just the first time but every time. Marty highlighted the slippery slope of businesses that start strong and fade over time, sharing a cautionary tale about a barbecue place that downsized portions, decreased quality, and alienated loyal fans. On the flip side, he raved about a spot that sold out of its specialties daily, elevating the customer...

Have you ever walked into a business and felt like you were the center of their universe? Or maybe, walked out wishing they'd treated you just a bit better? This week’s episode of Bacon Bits with Master Happiness dove into the concept of the customer experience and why it’s the secret key to business success. Hosted by the always-enthusiastic Marty Jalove and his returning guest, Joe Janicki from Brightway Insurance, this conversation revealed...