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There are many reasons why your growth becomes stagnant or starts to decline. A lack of enthusiasm, focus, drive, and desire can spread like a virus among your employees, suppliers, customers, and prospects. You must differentiate yourself in a positive way. Be the business that they’re HAPPY to do business with!

“What’s Your Bacon” is the first step in a simple system that helps entrepreneurs, just like you, get what they want from their business. Implementing these ideas, systems, and procedures will help you are your team find focus, feel fulfilled, and have fun.


If you are feeling stuck or stagnant, I’m here to help. You can achieve greater clarity, direction, and growth with the Master Happiness methodology. This process is all based on desire, communication, empathy, and happiness. It’s about getting employees involved and feeling appreciated.


Happy Employees attract Happy Customers

and Happy Customers spend more MONEY!


We start by asking, “What’s Your Bacon?” your driving desire, that initial passion and purpose that inspired you to do what you do. I will show you how to reconnect that desire to your business and use it to inspire and empower your team. Let’s get everyone headed in the same direction and looking forward to winning the day.

Vendor Relations
Unimpressed Prospects
Alienated Customers
Employee Retention

Your future customers are looking for positive and encouraging referrals from their peer group.

Unsatisfied customers will search out more warm and welcoming places to spend their money.

Disgruntled employees can quickly create an unpleasant atmosphere for your customer base.

Vendors can create an adversarial environment when they don’t feel like part of a winning team.

Here's the 3-step plan that will take your business to where you want to go and get everybody grinning and winning again!



Let’s have a short conversation, I want to hear your Dreams and help define your Goals.



Next, we’ll connect your “HAPPY” to your offering and get you to stand up and stand out in the crowd!



Then, let’s create the plan that pinpoints your audience and let's seize them with your SIZZLE!

Order a signed book(s) TODAY!

$19.95 per copy plus $5.00 S&H


S&H is added into the price listed below

Happy Reading!


What's Your BACON?

"What's Your BACON?" is a dynamic guide that skillfully uncovers the five sizzling secrets to achieving business success. These secrets are encapsulated in the clever acronym - BACON, which stands for Beliefs, Analytics, Crew, Obstacles, and Narrative.

"What's Your BACON?" is an engaging read, filled to the brim with amusing anecdotes, pragmatic advice, interactive activities, and worksheets. It's not just a book; it's a toolkit for success. Its inspirational messages resonate deeply, leaving you excited to embrace work every Monday and eager to see your business sizzle! So buckle up and get ready for a transformative journey towards unparalleled business success!


Frequently Asked Questions, ANSWERED!


"Companies with happy employees outperform competition by 20% - Happy employees are 12% more productive - Happy salespeople produce 37% greater sales - Employees who report being happy at work take 10X fewer sick days than unhappy employees."

-, October 2018

"Happy employees make a big difference in the success of any business. It's important to make sure they are happy because. They contribute to the happiness of customers and clients. When an employee is happy, they show that in the interactions they have with customers."

-, March 2021

"...differing goals can sour relationships between the customer and vendor, especially if they result in an unsatisfactory service experience for the customer. To minimize the impact of the conflicting goals on the effective support of healthcare technology, there must be a strong working relationship between the customer and vendor."

- Biomedical Instrumentation and Technology, July 2010

"One of the most important lessons that many leading companies have learned is that encouraging and fostering a work environment that is fun and that inspires employees to take joy in their work can reap enormous benefits."

-, November 2016

"Three quarters of Americans concerned about burnout among healthcare professionals. National survey also finds 80% believe burnout diminishes quality of care."

- American Society of Health-System Pharmacists, June 2019

"How often do consumers cut companies loose because of terrible service?

All the time."

- Harvard Business Review, July 2010



Your Passion and your Mission



What You

Stand For



How We Do It and How We Track It



Your Current and

Future Team



The Conflicts and Concerns

Narrative - Master Happiness with Marty Jalove


Your Story

& Evolution

Here's what we will identify, clarify, and amplify together

Your future starts with us identifying your BELIEFS and establishing your Vision. Then we will take a close look at your team, your CREW, to determine if they can or can be trained to take you to where you want to go. We will identify all of your OBSTACLES and create the Processes and ANALYTICS needed to keep you on track. And finally share your NARRATIVE, your story, the journey that got you here. This is the emotional imprint that keeps you and your Team going and growing and gets your customers trying and buying!


Hi, I’m Marty Jalove with Master Happiness. Let’s take a closer look and dissect your business. Specifically, your Beliefs and Vision.

How do you stand out? How are you different than your competition? What is your brand? What made you fall in love with what you do?


Do you know what makes me different?

I don’t give the same “cookie-cutter” business advice to every company that I help. Every business that I help has unique needs. I want to know more about your Offering, your Customers, your Competition, and most importantly, your Inner BACON! (your passion). That “THING” that makes you UNIQUE!

You are a Professional and have spent years perfecting your skills.

What do you do now?

Do your potential customers really know what makes you Sizzle?

Do your current customers know about everything in your Pan?


Growing and being happy doing it does not have to be a mystery.

Where are tomorrow’s customers coming from?

What are you doing to keep current customers close?

How are you turning prospects, leads, and referrals into real business? How are you retaining great employees?

Learn to promote your skills and separate yourself from the pack.

Let’s discuss Goals and Growth, Balance and Budgets, Strategies and Social Media.


I teach Virtual Hands-On Classes and all attendees walk away armed with the tools that they need to quickly and easily build a more successful business.

With over 30 years of Sales and Marketing experience, I have helped 100’s of small business-owners grow their businesses, lessen stress, and fall in love with what they do, all over again.


You have an Accountant that does your taxes, a Mechanic that tends to your vehicle. And now you have a Friend that’s going to guide you towards growth!

Are you ready to savor success?

“I’ve had the opportunity to sit down and chat “Business” with Marty on a few occasions. His insight and creativity are inspiring. He pointed out a great deal of things that I am doing right and helped me find some real opportunities for growth. Marty asks the right questions to quickly learn enough about my business and my dream to give me some useable ideas. I also enjoy his very refreshing sense of humor; he is a pleasure to work with. I would highly recommend “Master Happiness” to anyone who is looking to breath some fresh air and new life into their business.”

-Mike Galloway, Wizard of Wood Flooring

“I have had the pleasure of having Marty as a colleague for over 30 years. Throughout that time Marty has been recognized as the premier technical trainer in the industry as well as respected Sales & Marketing executive.”

-Jeff Conforti, Vice President Sales & Marketing at Hudson Lock

“I asked Marty to conduct a half day seminar on branding, marketing and networking for 25 small business owners. His knowledge of this topic combined with his public speaking skills made for a successful seminar, with plenty of interaction with between the business owners and Marty. I highly recommend Marty for his well-rounded background in multiple phases on business.”

-Christopher Sala, Manager Domestic Business Development, Illinois Department of Commerce

“Marty is one of the most dynamic and enthusiastic people I’ve ever met and most importantly, he takes action. He brings creativity, energy, enthusiasm and drive in all his projects and is truly “a cut above”. Marty is a true leader and someone to rely on when things must get done. He’s a man that speaks from the heart and gets his message across in a memorable and elegant manner. I look forward to working with him again.”

-Chase McMahon, Founder at Collision Decision

“While I've only known Marty for around two years, in that time I have come to consider him a trusted confidant and mentor. He is one of the most talented speakers I've had the pleasure of hearing. He has a unique ability to combine humor, pathos, and a compelling 'audience-centered' message that never fails to touch, move, and inspire. I have directly benefited from his guidance, advice, and example, and am grateful to call him my friend.”

-Daniel A. Bobrow, Chief Executive Officer at AIM Dental Marketing

“I have known Marty for many years. He is one of the most creative and intuitive people that I know. He understands his customer base and writes and designs compelling pieces that work. His ads have always been creative and cutting edge for our industry. Independent Research conducted on our magazine consistently shows that Marty’s ads outperform the competition. His ads ranked #1 Most Recognizable and Most Memorable, for 10 years in a row. Marty is one of my go-to guys when I need to discuss marketing and advertising strategies. I can always count on him to give me a different perspective, a fresh opinion, and good advice.”

-Debbie Schertzing Butcher, National Publishing

“I have known Marty for roughly 15 years, and we have had significant interaction. Marty has been a trainer/speaker for us at industry events, and we are always pleased to have him included on the agenda. Topics have ranged from technical presentations to sales/marketing education, and the audience regularly gives Marty the highest marks possible on reviews. Marty brings a high level of energy, expertise, and humor - all packaged together to keep an audience engaged and eager to hear more. Thank you, Marty, for giving your time to educate (and entertain!) others.”

-Tom Hay, President, IDN H Hoffman

“I have known Marty for a few years and relied on him as a source of inspiration. The way that his ads are written and designed shows me that he is in-tune with his customer base and knows how to reach them on an emotional level. Marty's E-Blasts consistently outperform his competitors 4 to 1 and recently he received 7 times as many Click as a similar advertiser.

I don't know what kind of magic dust that Marty sprinkles on his html file, but whatever it is, it works.”

-Brian Lowy, Endeavor Business Media

Let’s have a short conversation.
I want to hear your Dreams.

Marty Jalove is an enthusiastic speaker and presenter with the ability to restructure hard-to-understand ideas, thoughts, and concepts in an engaging manner with improved comprehension.

With over 30 years of experience in Sales and Marketing, Marty is a specialist in the planning of innovative and integrated marketing plans including market analyses, goal and budget determination, action plan development,

support materials, program creation, online and

direct marketing strategy design and plan evaluation.

Marty Jalove gets incredible joy from training and helping people find their "AHA! Moment"


Start turning Leads into Prospects and Prospects into Customers!

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