Ultimately, as Marty highlighted, the Purple Cow theory isn’t just for businesses; it’s a philosophy for life. Whether you’re competing for a promotion, creating art, or selling tacos, dare to be different enough to make people stop, stare, and smile.

EVERYONE WINS or NO ONE WINS! You must be strong enough to walk away from a deal that doesn’t benefit both parties.

These three steps take energy and thought. Why, Buy, Tie: Your mantra, your mission, your map to success!

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