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Part 7 - Carl Jung, Defining Archetypes

  • Writer: Marty Jalove
    Marty Jalove
  • Jul 15
  • 3 min read

Are you ready to dive into the fascinating world of sales, psychology, and sizzling success? This week on Bacon Bits with Master Happiness, Marty Jalove and his charismatic son Nate Filippelli take us on an electrifying journey through Carl Jung’s archetypes and their surprising connection to sales and marketing. If you missed this episode, don’t worry, we’ve got the highlights to whet your appetite and get you hooked!


Marty Jalove, Bacon Bits, Nate Filippelli, and Luke Jalove with expressive faces pose in front of a yellow background. Podcast platforms logos are shown on the left with related text.
Marty and Nate talk about Carl Jung

With Special Guest:


Follow us at: www.MasterHappiness.com/live or “Bacon Bits with Master Happiness” on Apple Podcast, Spotify, Amazon Music, Audible, iHeart Radio or wherever you listen to your favorite podcasts.


See it on YouTube



Why Carl Jung?

Carl Jung, the Swiss psychiatrist, wasn’t just about introverts, extroverts, and shadow work. His groundbreaking ideas on archetypes, universal patterns of behavior, are a goldmine for understanding human connection. And guess what? Sales is all about connection! Marty and Nate break down how these archetypes can help you sell better, market smarter, and even become a better version of yourself.


BACON: A Recipe for Success

Marty’s signature BACON acronym is the secret sauce of this episode. Here’s how it ties into Jung’s wisdom:


B: Bridge the Collective Unconscious

Dive deep into understanding yourself and your customers. Are you an introvert or extrovert? What’s your shadow self hiding? Knowing this helps you connect authentically.

A: Align with Your Archetype

Marty and Nate explore Jung’s 12 archetypes—from the Hero to the Jester—and how they shape our behavior. Are you a visionary Magician or a nurturing Caregiver? Understanding your archetype (and your customer’s) is the key to crafting the perfect pitch.

C: Connect Through Storytelling

Every archetype loves a good story. Heroes want tales of triumph, while Sages crave wisdom. Marty emphasizes the power of storytelling to build trust and make your message unforgettable.

O: Optimize for Emotional Engagement

Logic is great, but emotions seal the deal. Whether it’s joy, trust, or excitement, tapping into feelings is what makes sales stick.

N: Nurture Authentic Trust

Be real, be you. Marty and Nate remind us that authenticity isn’t just a buzzword—it’s the foundation of lasting relationships in business and beyond.


Marty Jalove, Master Happiness and Nate Filippelli in a radio studio, wearing colorful shirts and headphones, smiling. Equipment and screens with text are visible. Bright, lively mood.
Marty and Nate in the 98.3 The Life Studio

Why You’ll Love This Episode

Marty’s infectious energy and Nate’s thoughtful insights make this episode a must-listen. From hilarious anecdotes about Lego creativity to deep reflections on leadership, they keep you entertained while dropping wisdom bombs left and right. Plus, their banter about bacon (the food and the acronym) is the crispy, savory goodness you didn’t know you needed.


Don’t Miss Out!

Whether you’re a seasoned salesperson, a budding entrepreneur, or just someone who loves a good laugh, this episode has something for you. Tune in to Bacon Bits with Master Happiness and discover how Carl Jung’s timeless ideas can transform your approach to sales, marketing, and life.


Catch the full episode on your favorite podcast platform, and remember: Bacon makes everything better, even sales strategies!


Part 7 - Carl Jung, Defining Archetypes


To learn more about Part 7 of the Legends of Sales - Carl Jung, Defining Archetypes go to: www.MasterHappiness.com/live or “Bacon Bits with Master Happiness” on Apple Podcast, Spotify, Amazon Music, Audible, iHeart Radio or wherever you listen to your favorite podcasts.


Or catch us LIVE on "BACON BITS with Master Happiness" on 983thelife.com, Monday Night at 7:00 PM and start making your life SIZZLE!


Marty Jalove of Master Happiness is a Company Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. He helps businesses struggling with communication issues between co-owners, staff, and customers grow a happier and healthier business.


Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention. The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.


Want to learn more about bringing more happiness into your workplace and life? Contact Master Happiness at www.MasterHappiness.com or www.WhatsYourBacon.com


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