In Part 4 of our deep-dive series on customer experience, we're exploring what separates businesses that merely survive from those that create raving fans. The secret isn't complex technology or massive budgets. It's something far more fundamental: putting humanity back into business.

Most business owners focus so intensely on what they want to achieve that they forget to think like their customers. They concentrate on sales numbers, profit margins, and operational efficiency while missing the most crucial element: the human experience. The customer journey isn't just about that first impression, though it certainly starts there. It's about every single touchpoint, every interaction, and every moment that shapes how people feel about your business.

Whether you’re a seasoned salesperson, a budding entrepreneur, or just someone who loves a good laugh, this episode has something for you. Tune in to Bacon Bits with Master Happiness and discover how Carl Jung’s timeless ideas can transform your approach to sales, marketing, and life.

First impressions aren’t a one-and-done deal. Businesses need to continuously wow their customers, not just the first time but every time. Marty highlighted the slippery slope of businesses that start strong and fade over time, sharing a cautionary tale about a barbecue place that downsized portions, decreased quality, and alienated loyal fans. On the flip side, he raved about a spot that sold out of its specialties daily, elevating the customer...

The Straw Man approach is, quite simply, when you take someone’s argument and twist it. You make it overly simplistic or exaggerated, turning it into an easy target to defeat. It’s like building a flimsy scarecrow, then patting yourself on the back for knocking it down.

Whether you're laying a wood floor in a high-end studio or helping a first-time homeowner pick the right finish, BACON keeps your...

Sales and customer service are two critical components that can make or break a business. For small businesses and new entrepreneurs...

Humor and sales might seem like an unusual pairing, but when used effectively, humor can be a powerful tool to boost your sales game...

Without clear communication, misunderstandings can take root, leading to lost sales opportunities. Entrepreneurs, small business owners, and

Unveiling the Power of Psychology in Marketing Ever wondered why some marketing campaigns hit the mark while others fall flat? The secret...

Entrepreneurs and startups need a sophisticated understanding of their audience to carve out a competitive edge.

When those interactions don't meet expectations, it can lead to dissatisfaction and, potentially, a lost customer.

By streamlining your small-business operations, not only do you amplify your business's ability to cut expenses, but you also set the stage

In a world bombarded with advertising noise, the sweet sizzle of a 'help-first' approach cuts through the static, leaving a lasting...

Don’t just dream of making a dent in the domain of your dreams; become the architect of affinity and the mason of meaningful relationships.

In a time when business can feel like a revolving door of fleeting interactions, trust is the invitation to a deeper connection. Value is th

Storytelling doesn’t end; it evolves. Each customer is a new chapter in the epic volume of your brand's legend, and the legend of...

As a salesperson, you're always looking for new ways to connect with your audience and nudge them to buy your product or service. But...

2023 was a year of unprecedented challenges and opportunities for businesses across the world. As we begin a new year, it's critical for...

In today's fast-paced world, it's no secret that people are always looking for ways to make their lives easier. As a business owner, you...