top of page
  • Writer's pictureMarty Jalove

Establish Your Corporate Culture Before Your Next Hire

Hiring the right employee can be a daunting task for any employer. There are countless factors to consider including job experience, education, and personality traits. Though one factor that often gets ignored is the corporate culture of the organization. The way a company operates, behaves, and conducts itself, are essential components that influence the way its employees feel, interact, and perform. Without a clearly defined corporate culture, companies risk missing out on hiring the ideal candidates for their organization. Let’s discuss the importance of a well-defined corporate culture and how to establish one before you hire your next employee.

Identify your company's values

Identify your company's values:

What is it that your company stands for? What values do you hold dear? Do you believe in innovation, teamwork, honesty, or customer service? Identifying what your company stands for is essential in defining its culture before hiring. Taking the time to map out your values will make it easier to identify potential hires who align with your company.

Define your company's vision

Define your company's vision:

What is your company's long-term vision? How do you see your company changing or evolving in the coming years? Answering these questions will help you identify individuals who share your vision and can adequately contribute to its realization.

Set the tone at the top

Set the tone at the top:

The behavior of the company's leaders plays a significant role in shaping corporate culture. Leaders must lead by example and model the desired actions. If the top management team values teamwork, then they must show this in practice. Similarly, if the company values accountability and innovative thinking, leaders must model these behaviors.

Communicate the culture

Communicate the culture:

Once the culture of the organization is defined, it is essential to communicate it effectively to potential hires. Job descriptions, the company's website, and social media platforms should be used to showcase the company's culture and values. Prospective hires should be able to understand the company's culture and values and how they align with their own personal values.

Assess potential candidates against company culture

Assess potential candidates against company culture:

During the hiring process, companies should assess potential candidates against their defined company culture. Interview questions should be designed to identify whether individuals align with the company's values and vision. Once a match is found, employee onboarding and training should emphasize and reinforce the company's culture.

Culture is one of your organization's most important assets, and it's essential to establish it before hiring. Clearly defining the company's values, vision, and behaviors will help attract candidates who align with them. As a result, employees are more likely to be engaged and committed to the company's culture, leading to a more positive and productive work environment. Remember, when hiring, culture fit is just as important as job fit.

Marty Jalove of Master Happiness is a Corporate Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention. The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.

Learn more about how to establish your Corporate Culture BEFORE your next hire contact Master Happiness at or


bottom of page