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  • Writer's pictureMarty Jalove

Part 1 of 10 - Side Hustle to Success: Uncovering Your Business Passion and Purpose

Starting a business isn't just about earning money, it's about bringing your passion and purpose to life. In this extensive guide, we'll take you through a deep-dive journey that will help you uncover your business passion and set the stage for entrepreneurial success. Whether you're a fresh-faced entrepreneur ready to take your idea to the market or an experienced career shifter looking for a new challenge, these insights will be invaluable.



In this 10-part series, we will guide you through the essential steps to starting and running a successful business. Starting with Igniting Your Passion and Vision, we will help you discover the core of your entrepreneurial drive, unravel the intricacies of translating your passion into a viable business idea, and chart a course towards lasting success. So grab a notebook, gather your thoughts, and get ready to embark on a transformative journey that will not only ignite your passion but also set you on a path to entrepreneurial achievement.

With Special Guest: Tiffany, the budding entrepreneur!

Follow us at: or “Bacon Bits with Master Happiness” on Apple Podcast, Spotify, Google Podcast, Amazon Music, Audible, iHeart Radio or wherever you listen to your favorite podcasts.


Side Hustle to Success: Uncovering Your Business Passion and Purpose - Master Happiness with Marty Jalove

B - Born to Do (Ikegai)

They say that finding your passion is like finding your purpose in life. The Japanese concept of 'Ikegai' represents the pursuit of your life's work, where your skills, interests, and give-back to the world intersect. Here are the four elements of 'Ikegai':


What you Love: This refers to the activities and tasks that you find fulfilling and that you look forward to doing every day. It's the part of your business that will keep you going when the going gets tough.


What you're Great at: Recognizing your strengths and skills is crucial. When you know what you excel at, you can use it to drive your business forward and to navigate any challenges that come your way.


What the World Needs: Your business shouldn't exist in a vacuum. There should be a real need or demand for your product or service. Identifying that need is key to shaping a successful, sustainable business model.


What You Can Be Paid For: Your business is not just a labor of love; it's a commercial enterprise. Ensure that there's a market for what you plan to offer and that you can derive a viable income from it.


Ask yourself these four questions to start outlining your 'Ikegai’ and translate those answers into a business idea.


A - Analyze Myself (SWOT)

A SWOT analysis is a simple but incredibly valuable tool when starting a new business. It helps you identify your Strengths, Weaknesses, Opportunities, and Threats in relation to the market and your competition.


Strengths: What advantages do you have that others don't? What can you do better than anyone else? Assess your skills, experience, and passion. These are your ‘superpowers’ and should be the foundation of your business.


Weaknesses: What could you improve? What should you avoid? Be honest with yourself and identify areas that could potentially hold you back. It might be a lack of certain skills or experience, or simply not enough resources to compete effectively.


Opportunities: What good trends could you take advantage of? Is there a gap in the market that you could fill with your unique offering? Perhaps there's untapped demand for a service or a growing audience.


Threats: What trends do you face as a consequence of your weaknesses? Are there competitors who may outshine you? Changing regulations might also pose a threat. Anticipating and preparing for these is an essential part of creating a robust business model.


Conduct a SWOT analysis to get a clearer picture of your business model and how it relates to the current market environment.


C - Core Values (Your Line in the Sand)

Your core values are the guiding principles that will drive your business decisions and actions. They represent what you stand for and the kind of business you want to run. When considering your core values, ask yourself:


What Beliefs Do I Want to Uphold in My Business?

Be it honesty, integrity, transparency, or the environment, which values do you wish to integrate into the DNA of your business? Your values should be reflective of both your personal beliefs and the larger societal good you want your business to contribute to.


How Could These Values Influence the Company Culture?

The values you establish will not only shape your company's external image but also its internal culture. They will influence the way you hire, treat employees, interact with customers, and develop your product or service.


Can I Articulate These Values Clearly and Actively Promote Them?

Once you've identified your core values, it’s crucial to be able to articulate them and actively promote them in all aspects of your business – from your branding and marketing to your day-to-day operations and customer relationships.

Through thoughtful consideration and alignment of your values, your business can create a meaningful and impactful presence in the market.


O - Outcome (Goals)

Setting clear and achievable goals is a crucial part of the entrepreneurial journey. Your goals will serve as a roadmap, guiding your business to where you envision it to be. When setting goals, make sure they are:


Specific: Vague goals lead to unclear outcomes. Define your goals with precision. Are you aiming to reach a certain number of customers? Generate a specific amount of revenue? Or launch a new product within a set period?


Measurable: Your goals should be quantifiable so you can determine whether or not you've achieved them. For instance, ‘increase sales by 20%’ or ‘boost website traffic to 10,000 visits a month’ are measurable goals.


Achievable: Setting unrealistic goals can be demotivating. Ensure that the goals you set can be reached with effort and time. They should challenge you and your team, but they should not be impossible to achieve.


Relevant: Every goal you set should align with your company's vision and core values. They should contribute to the overall growth and success of your business.


Time-Bound: Setting a deadline gives you a target to work towards. Whether your goal is for next month, next year, or the next five years, having a timeline creates a sense of urgency and focus.


By setting SMART goals, you can give your business direction and a clear purpose, which will motivate you and your team to work towards success.


N - Never Give Up (How much Time, Happiness, Energy, Money are you ready to spend for your dream?)

Embarking on an entrepreneurial journey is a significant commitment. It requires time, energy, and often personal investment to get your business off the ground. Ask yourself these tough questions to ensure you're fully committed to your business:


How Much Time Am I Willing to Dedicate to My Business?

Starting a business often means long hours, especially in the early stages. Are you willing to make sacrifices in other areas of your life, at least temporarily, to dedicate the necessary time to your business?


Is This Venture Bringing Me Happiness and Fulfillment?

Starting a business should excite you. While it may come with stress and uncertainty, the satisfaction of working on something you're passionate about should outweigh the challenges.


How Much Energy Am I Willing to Invest?

Starting a business can be emotionally draining. It's important to recognize that there will be ups and downs. Assess your mental and emotional energy, and ensure you have the support you need, whether it's from friends, family, mentors, or a support network.


What Financial Resources Am I Willing to Commit?

Starting a business often requires some financial investment, whether it's your own savings, a loan, or an investment. Determine how much you're willing and able to invest in your business and be strategic about your finances.


By understanding the commitment required, you can enter into your entrepreneurial journey with your eyes wide open, prepared to give it your all. Finding your passion and purpose is just the beginning. Translating that into a successful business takes dedication, planning, and a clear understanding of your goals and values.


Are you ready to turn your side hustle into a soaring success? Don't miss out on the invaluable insights and inspiration waiting for you in the next 9 episodes of Side Hustle to Success. Tap into a wealth of experience, learn from the wins and setbacks of others, and take bold strides toward making your dreams a reality. Subscribe to “Bacon Bits with Master Happiness” wherever you listen to podcasts and join a community of go-getters who are transforming their passion into profit. Your journey awaits—let's make it happen together!


To learn about Part 1 of 10 - Side Hustle to Success: Uncovering Your Business Passion and Purpose go to: or “Bacon Bits with Master Happiness” on Apple Podcast, Spotify, Google Podcast, Amazon Music, Audible, iHeart Radio or wherever you listen to your favorite podcasts.

Or catch us LIVE on "BACON BITS with Master Happiness" on 98.3 FM, Monday Night at 7:00 PM and start making your life SIZZLE!

Bacon Bits with Master Happiness hosted by Marty Jalove

Marty Jalove of Master Happiness is a Company Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention. The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.

Want to learn more about bringing more happiness into your workplace and life? Contact Master Happiness at or


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