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  • Writer's pictureMarty Jalove

Collect, Connect, Close: The Keys to Successful Sales

I remember when I used to be a phone solicitor (don’t hate me for that). Calling number after number, knowing nothing about who was on the other side of the line. But we made our pitch over and over again, no matter who picked up the phone.

It wasn’t much better when I sold door-to-door. It was just a numbers game. Keep knocking on doors and eventually you’ll find someone who will bite. At least then you had a little idea who you might be talking to. Car in the driveway, bike on the lawn, freshly cut grass; these were clues to what you could expect if someone answered the door.

Collect, Connect, Close

But now we have much better ways to fine-tune our leads before we make our pitch. We can customize our calls to specific audiences and our message can be delivered when they are ready to hear it. There are plenty of ways for you to harvest great leads, save what is worthwhile, and discard the rest.

Collect: The first step towards making a sale is to collect good leads. The more information you can gather about your target audience, the better positioned you will be to make a successful pitch. Social media platforms like LinkedIn and Facebook can help you identify potential customers and their interests. Google Analytics can provide you with valuable data on website traffic and customer behavior. Email marketing campaigns can generate leads directly from interested parties, and lead magnets like e-books and webinars can help lure in prospects. The key is to use a variety of methods to collect leads and to ensure that you are getting quality leads that are likely to convert.

Connect: Once you’ve collected your leads, it’s time to build connections with them. This means using the insights you’ve gathered about them to personalize your messaging and approach. Use the information you have about the prospect’s interests and needs to create a message that resonates with them. Social selling, where salespeople use social media to engage with prospects and build relationships, has become a popular way to connect with customers. In addition, video meetings, webinars, and content marketing can all help build connections with prospects. The key is to be genuine, focus on their needs, and build trust over time.

Close: The final step is to close the sale. Once you’ve connected with your prospect and established their interest, you need to craft a persuasive message that will drive them to action. This means focusing on the benefits of your product or service and addressing any concerns they may have. It also means being confident and assertive in your approach. If you’ve done a good job of collecting and connecting, the close should come naturally. Don't be afraid to ask for the sale and use scarcity tactics or limited time offers to create urgency.

Successful sales require a combination of art and science. You need to collect the right leads, connect with them meaningfully, and close the sale confidently. The journey from collecting to connecting to closing can be challenging, but with the right strategies and tools, it’s achievable. As you move through each stage, remember to be authentic, empathetic, and focused on delivering value. If you can accomplish these things, then the sales will come naturally. Happy selling!

Let’s uncover the efficient way for you to #COLLECT, #CONNECT, and #CLOSE! Let’s find your ideal customers, create the correct conversation, and close more sales.

Collect, Connect, Close: The Keys to Successful Sales

Marty Jalove of Master Happiness is a Corporate Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention.

The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.

Let’s #Connect at for a #FREE 30-minute conversation. Time slots are filling up. Be one more of the many happy small business owners who have uncovered THIS secret.

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