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  • Writer's pictureMarty Jalove

Value, Vision, Virtue

Updated: 5 days ago

Master Happiness with Marty Jalove

When working with new businesses, the first thing that I ask them to do is to write a list of their VALUES. Our Values are our guiding principles. They are our goals; the person or company that we aspire to be. Once listed, our Values act as a blueprint for the way that we want to do business and the way that we want our employees to represent us.

Our Values should be realistic, measurable, and attainable. This will help us stay focused on our ultimate goal of success.

We also discuss the mission statement for their business; this outlines what they do and why they do it. The mission statement should be clear and concise so that everyone involved knows what is expected of them when working with a company

The next step is to create our VISION Statement; a short phrase that defines our purpose based on our values. Our Vision is what we want our customers, employees, and vendors, to experience when doing business with us. Our Vision Statement should reflect our Values.

Finally, we will create our STRATEGY plan. This outlines how we are going to achieve our Vision Statement and accomplish our goals. We identify the specific steps we need to take to reach success. It may include strategies such as expanding into different markets, investing in new technology, or forming strategic partnerships with other businesses. These strategies should be tailored to our individual business needs and goals.

By creating these elements, we can ensure that our business is heading in the right direction and that everyone involved understands exactly what they are working towards. This will help us stay focused on reaching success and achieving our ultimate goals.

That said, it's important to be flexible and open to change. As markets, technologies, and customer needs evolve, our business must also adapt. By regularly assessing and evaluating our goals and objectives we can ensure that our vision remains valid in the ever-changing business world.

Sometimes, people purposely list Values and write a Vision Statement that they think their customers want to hear. They are confused about the importance of being honest about their Values and Vision and then end up delivering less than promised or implied. Companies with VIRTUE, take a close look inside and are honest and open with themselves and their colleagues.

Exaggerating our Values and Visions may attract business but will not build loyalty. Customers will sense that they are being misled and eventually head elsewhere. Virtue-based companies create intentional, lasting relationships built on trust and respect by delivering on their promises. They care about their customers and work hard to ensure that the customer’s needs are met promptly.

Virtue-based businesses understand that creating loyal customers requires honest communication and meaningful relationships. By focusing on our Values, crafting a Vision Statement, and implementing an effective strategic plan, we can ensure that our customers get the best service possible.

By having strong core values, a clear vision statement, and an effective strategy in place, businesses are better able to create lasting relationships with their customers and build loyalty.

Your #VALUES are too important to compromise. Your #VIRTUE is what will keep employees and customers coming back. Let me help you define your #VISION and show you how to succeed by focusing on your unique and authentic direction.

Let’s #Connect at for a #FREE 30-minute conversation. Time slots are filling up. Be one more of the many happy small business owners who have uncovered THIS secret.

Value, Vision, Virtue

Marty Jalove of Master Happiness is a Corporate Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee and customer engagement and retention.


The secret is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.


Learn more about Master Happiness at or


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