The sale shouldn’t end when you cash the check. What are you doing to keep those customers coming back and recommending you to their friends? Booking the first sale should be the first step in a long-lasting relationship.
Sometimes we offer our best deals to prospects to get them to come in and sign the bottom line. We ignore and alienate our current customers, giving them permission to run to our competition. It’s usually easier, quicker, and more cost-effective to re-sell those who have already been sold. And it takes just a little respect and some empathy to keep them happy and coming back for more.
Not only are you able to close a quick sale by communicating with your current customers, but you can also get clues on closing new customers as well.
Set up a plan on what to do AFTER you book a sale. Take a close look at what worked and what didn’t. Talk to them and find out why they buy from you, why they passed on your competition, and what it will take to keep them. People love giving this information. It makes them feel like part of the team. Be sure to reward them for their help. Treat them better than you treat your prospects. And use this information to help you fine-tune your message and hook your next loyal customers.
How to book, look, and hook long-lasting customers?
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