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The BACON Method: Lessons from a Salon for Every Business
For a stylist, this means remembering a client's stories, their family, and their preferences. It’s about creating a safe space where clients feel heard and valued. As Bruce noted, hairstylists often hear things people don't tell anyone else. That level of trust isn't accidental; it’s earned. This principle is universal. Do you remember the details about your clients? Do they see you as a partner or just a transaction?
Marty Jalove Master Happiness
Oct 235 min read
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The BACON Framework: Dan Kennedy’s No-BS Marketing Secrets
Dan Kennedy, however, came from the opposite school of thought. His philosophy was never about waiting for customers to find you. It was about finding them. Through his prolific No B.S. Marketing Letter, his concept of "Magnetic Marketing," and his sought-after seminars, Kennedy taught a generation of entrepreneurs to be disciplined, data-driven, and direct. He was the master of finding an ideal customer, writing copy that spoke directly to their needs, and making them an off
Marty Jalove
Oct 188 min read
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Chamber Champions who sizzle like BACON!
Did you know your Chamber of Commerce can be your voice in local, state, and even national government? Chambers advocate for policies that benefit businesses, from workforce development programs to simplifying permits and regulations.
Marty Jalove
Sep 164 min read
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Mr. Beast, Legend of Sales
At its core, Mr. Beast's empire is built on a massive, loyal community. He didn't just accumulate followers; he cultivated a sense of belonging. His early videos often featured his childhood friends, creating an authentic, relatable dynamic that viewers connected with. People didn't just watch his content; they felt like they were part of an inside circle.
Marty Jalove
Sep 96 min read
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