Building an extraordinary customer experience is exactly like that. It’s not about a single, grand gesture. It’s about a thousand small moments where you choose to go just a little bit further than expected. It’s about being remarkable, not just reliable. This is how you go from being a company people use to a company people love.

Dan Kennedy, however, came from the opposite school of thought. His philosophy was never about waiting for customers to find you. It was about finding them. Through his prolific No B.S. Marketing Letter, his concept of "Magnetic Marketing," and his sought-after seminars, Kennedy taught a generation of entrepreneurs to be disciplined, data-driven, and direct. He was the master of finding an ideal customer, writing copy that spoke directly to their needs, and making them an off

Every great business starts with an idea, but it’s rarely the first one that sticks. The She'Safe team began their journey with a completely different concept: a trackable golf ball to help players find lost balls. While clever, they soon realized the market wasn't big enough.

Did you know your Chamber of Commerce can be your voice in local, state, and even national government? Chambers advocate for policies that benefit businesses, from workforce development programs to simplifying permits and regulations.

For any budding entrepreneur, the business plan is the compass that charts the course of your enterprise. It’s the bedrock of your business