The conversation, filled with the show’s signature blend of wisdom, witty banter, and fun tangents, revealed that Franklin’s methods are as relevant today as they were in the 18th century. We dove into his life, from his mere two years of formal education to his role in securing France's support for a young America. Using the show's BACON framework, we extracted powerful Benjamin Franklin sales lessons that any entrepreneur, marketer, or leader can apply.

Building an extraordinary customer experience is exactly like that. It’s not about a single, grand gesture. It’s about a thousand small moments where you choose to go just a little bit further than expected. It’s about being remarkable, not just reliable. This is how you go from being a company people use to a company people love.

For a stylist, this means remembering a client's stories, their family, and their preferences. It’s about creating a safe space where clients feel heard and valued. As Bruce noted, hairstylists often hear things people don't tell anyone else. That level of trust isn't accidental; it’s earned. This principle is universal. Do you remember the details about your clients? Do they see you as a partner or just a transaction?

This episode wasn’t just about theory; it was a masterclass in actionable steps to elevate your customer experience by focusing on your team. Here are some standout moments: Listening as a Superpower: Joe shared how listening is the most underutilized skill in customer service. Truly hearing your customers and employees can transform relationships. The Power of Vulnerability: Marty and Joe discussed how leaders can build trust by being open about their own challenges and go

Did you know your Chamber of Commerce can be your voice in local, state, and even national government? Chambers advocate for policies that benefit businesses, from workforce development programs to simplifying permits and regulations.

In Part 4 of our deep-dive series on customer experience, we're exploring what separates businesses that merely survive from those that create raving fans. The secret isn't complex technology or massive budgets. It's something far more fundamental: putting humanity back into business.