Changing Corporate Culture: Knowing When and How to Do It
Every company has its own culture - a set of beliefs, practices, and values that shape the way employees work and interact with each other. Corporate culture can affect everything from productivity levels to employee satisfaction, and even the company's bottom line. But what happens when your corporate culture is no longer serving your organization's goals? When is it time to change corporate culture, and how can it be done effectively? Let’s explore these questions and offer some tips on how you can make positive changes to your organization's culture.
Signs it's time to change corporate culture:
High Turnover Rates
If you notice that your company has a high employee turnover rate, it may be time to evaluate your corporate culture. Dissatisfied employees and difficulties retaining talent can be a clear sign that the culture needs adjusting. Consider conducting employee surveys or exit interviews to find out what staff members think about the company's culture and what changes should be made.
Negative Workplace Environment
If employees dread coming to work and the atmosphere in the workplace is consistently negative, you may need to rethink your corporate culture. Negative environments can lead to a lack of productivity, low morale, and turnover. Try to identify what is causing the negativity, whether it's a toxic work environment or other factors, and address it head-on.
When the lines of communication break down between employees, managers, and other departments, productivity and overall workplace morale suffer. Poor communication can be a sign that the corporate culture needs to shift towards more open, transparent communication.
How to change corporate culture:
Define and Communicate Company Values
To change your corporate culture, start with your organization's values. Identify what the company stands for and communicate this to your employees. By defining what you want your company's culture to look, you can establish common goals and ensure everyone is on the same page.
Lead by Example
Company leaders have a critical role in changing company culture. They need to embody the values they communicate and exhibit the behaviors they want to see in their employees. Leaders should set expectations for their team members and ensure that everyone is held accountable for upholding the company culture.
Encourage Employee Input
Employees have valuable insights and can often identify areas of improvement within the corporate culture. Encourage employees to provide feedback and suggestions for making positive changes. This could be through formal channels, such as employee surveys, or informal conversations with their managers.
Make Changes Gradually
Changing corporate culture is not something that happens overnight. Changes need to be made incrementally and over time. Start with small changes that you believe will have a significant impact on the company's culture and continued to adjust based on feedback from your employees.
Creating a positive corporate culture is vital to an organization's success. When employees feel valued and supported in the workplace, they are more likely to be productive, motivated, and committed to their work. However, sometimes it becomes clear that your current culture isn't working. You may need to change elements of your corporate culture gradually, starting with small changes, while involving employees and leading by example. By recognizing when to make changes to your corporate culture and taking necessary steps, you can establish a culture that supports your employees and ultimately drives your company's success.
Marty Jalove of Master Happiness is a Corporate Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention.
The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.