We kicked things off by diving straight into the most controversial aspect of Barnum’s legacy: his use of hoaxes. Was he a liar, a con man, or something else entirely? Nate immediately framed him not as the ultimate salesman, but as the "ultimate showman," which set the stage for a fascinating debate.

The conversation, filled with the show’s signature blend of wisdom, witty banter, and fun tangents, revealed that Franklin’s methods are as relevant today as they were in the 18th century. We dove into his life, from his mere two years of formal education to his role in securing France's support for a young America. Using the show's BACON framework, we extracted powerful Benjamin Franklin sales lessons that any entrepreneur, marketer, or leader can apply.