Great salespeople do the same thing. They don't simply memorize somebody else's pitch. They learn how to take a product, understand what makes it different, and present it in a way the customer will recognize, remember, and feel. Fosse didn't just show people steps. He created an experience. And selling isn't just showing people products. It's creating an experience that makes them want to move. So today I want to teach you a little FOSSE of our own.