Building an extraordinary customer experience is exactly like that. It’s not about a single, grand gesture. It’s about a thousand small moments where you choose to go just a little bit further than expected. It’s about being remarkable, not just reliable. This is how you go from being a company people use to a company people love.

For a stylist, this means remembering a client's stories, their family, and their preferences. It’s about creating a safe space where clients feel heard and valued. As Bruce noted, hairstylists often hear things people don't tell anyone else. That level of trust isn't accidental; it’s earned. This principle is universal. Do you remember the details about your clients? Do they see you as a partner or just a transaction?

In Part 4 of our deep-dive series on customer experience, we're exploring what separates businesses that merely survive from those that create raving fans. The secret isn't complex technology or massive budgets. It's something far more fundamental: putting humanity back into business.

Whether you're laying a wood floor in a high-end studio or helping a first-time homeowner pick the right finish, BACON keeps your...

When those interactions don't meet expectations, it can lead to dissatisfaction and, potentially, a lost customer.

Every business has goals that are driven by the customer needs, but that success is heavily influenced by how employees perform....