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  • Writer's pictureMarty Jalove

Company Culture: What DRIVES Your Team?

When it comes to building a successful business, there are plenty of factors that can drive your team towards success or failure. One of the most important, yet often overlooked, aspects of running a successful company is the company culture. The type of culture you choose for your business can have a significant impact on the productivity, engagement, and the job satisfaction of your employees. Here are a few different types of company cultures you might want to steer towards on your road to success; Purpose-Driven, Achievement-Driven, Knowledge-Driven, or Data-Driven. Take some time to determine which one(s) is right for your business and get your team on board.

Purpose-Driven Culture: A purpose-driven culture is all about creating a company with a clear mission and set of values that everyone in the company is committed to. This culture often attracts employees who are passionate about the company's mission and values. They're more likely to put in the extra effort and work hard to achieve the same goals. A purpose-driven culture is also known for fostering innovation and creativity. Employees are encouraged to bring their ideas to the table and have a voice in the direction of the company. This type of culture is best for businesses that pride themselves in standing for a particular purpose.

Achievement-Driven Culture: An achievement-driven culture is all about tangible goals and results. Companies with this culture encourage competition between departments or teams as a way to drive employees to work harder, be more productive and achieve specific goals. Employees are usually rewarded for their achievements, and there's a strong emphasis on performance evaluations. This culture also applies to companies that are looking to be recognized for their achievement in specific areas.

Knowledge-Driven Culture: A knowledge-driven culture is all about ongoing professional development, education and growth. Companies that adopt this type of culture invest in training programs, provide opportunities for employees to enhance their skills and knowledge, and allow plenty of opportunities to pursue additional education or certifications. This culture also places an emphasis on mentorship and coaching. A knowledge-driven culture is best for businesses that want to foster the growth of their employees and improve their professional skill sets.

Data-Driven Culture: A data-driven culture is one in which decisions are based on data rather than intuition or past experience. These companies highly value collecting and analyzing data to drive their decision-making processes. If you are in an industry that requires a lot of data analysis and insights, a data-driven culture might be the best choice for your business.

What Drives Your Team?

Getting Your Team on Board: The key to building a successful company culture is getting your team on board so that everyone is committed to and actively participating in the new culture. Start by explaining the type of culture you are hoping to develop and why it's important. Include team members in planning and decision-making processes, and encourage open communication to help iron out any challenges along the way. Be consistent in your efforts to build and maintain the new culture, introduce recognition programs and encouraging movement within the company, and reward employees who exemplify the values of the culture you want.

  • Communicate your values and mission to your employees so that they understand the importance of the company culture.

  • Hire employees who align with your values and mission.

  • Lead by example. As a business owner, it's important that you model the behaviors you want to see in your employees.

  • Create incentives that align with your company culture to motivate your employees.

Your company culture has a significant impact on the growth and success of your business. Whether you choose a purpose-driven culture, achievement-driven culture, knowledge-driven culture, data-driven culture, or a combination of these, it's essential to get your team on board to create a cohesive and productive workforce. By taking the time to build and maintain a strong company culture, you can expect to see better engagement, higher productivity, and improved job satisfaction for your team. Remember, building a culture takes time, effort, and most importantly, being consistent. So implement your new company culture slowly, but surely, and make it a part of your everyday business operations.

Company Culture: What DRIVES Your Team?

Marty Jalove of Master Happiness is a Corporate Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention.

The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.

Learn more about Master Happiness at or


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