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  • Writer's pictureMarty Jalove

Stand Out in Business with Contrast, Conformity and Connection

Updated: Oct 3, 2023


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In the fast-paced world of business, success heavily relies on how well you can differentiate yourself from your competitors. In this regard, the old saying, “if you stand for nothing, you’ll fall for anything” rings true. Your customers crave uniqueness, but they also find comfort and familiarity in following the herd. To address this conundrum, it’s important to integrate contrast, conformity, and connection into your business strategies. Let’s explore how you can use these factors to propel your business forward and set yourself apart from the competition.


Contrast: To set yourself apart from competitors, you will need to find ways to make your brand recognizable and memorable. Customers want excitement and innovation, not more of the same. Employing contrast can help you achieve these goals. Differentiation moves beyond the old “find an angle” routine. It is simply a side effect of contrast. Think about the store display that caught your eye or the advertisement on social media that made you stop scrolling. Effective business contrast identifies and accentuates the unique points that set your business apart. Do not shy away from being bold, as long as you align with your brand.


Conform: While contrast is crucial for grabbing customer attention, conformity is equally important for closing the deal. Conforming means following the expected norms and structure of the industry, so customers feel comfortable and familiar with your business approach. Conforming doesn’t mean being boring. It means knowing what consumers want and delivering it with great customer service. The greatest businesses know how to mix conformity and creativity to create an environment that is both comfortable and fun.


Connect: The final piece of the puzzle is connection. To succeed, the modern business must offer that personal touch that makes customers want to return. As you build your brand identity and work on product/service differentiation, don’t forget the pillars of connection: Communication and Consistency. Communication requires building trust with your customers by being honest and open. Consistency gives your customers a certain degree of predictability that they crave.


Incorporate these ideas into your business strategies, whether you own a small boutique, a big restaurant, or work in sales, and watch your brand soar above the competition.

In conclusion, contrast, conformity, and connection are integral to the success of any business in the modern age. Great brands strike a balance between differentiation and familiarity. Reinventing the wheel is unnecessary when you can use these 3 C’s to create a unique and memorable brand identity. Customers expect the best of both worlds, something that captures their attention, makes them feel comfortable, and draws them in with sincere, consistent connections. Incorporate these ideas into your business strategies, whether you own a small boutique, a big restaurant, or work in sales, and watch your brand soar above the competition.


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Stand Out in Business with Contrast, Conformity and Connection!


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