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  • Writer's pictureMarty Jalove

Imitate, Innovate, Initiate: The Quick Path to Business Success

The journey to building a successful business is full of twists and turns. It requires a lot of hard work, dedication, and creativity. One of the most effective ways to succeed is to seek inspiration from other successful businesses and industries. The key is to understand what they are doing right and incorporate it into your own approach. In this post, we will delve into the three I's of business success - imitate, innovate, and initiate.

Imitate, Innovate, Initiate


They say that imitation is the sincerest form of flattery. This couldn't be more true when it comes to building a successful business. Don't be afraid to do your research on your competitors and other businesses that catch your eye. Look at what they are doing to attract and retain customers. Analyze their successes and see if you can replicate it in your own way. Incorporate their edge with your offering and create your own spin on their win. See what works and what doesn't.



While imitation is effective, it's also important to be creative and innovative. Stick to the core of what works, but don't be afraid to experiment with new ideas. Brainstorm on how you can improve on existing products or services in the market. Think outside the box and create something that stands out. Your business should be unique in its own way. This way, you can attract customers who value your different approach.



Now that you have done your research and created something unique, it's time to test it out in the market. Get in front of people, ask for feedback, and promote your brand. Initiate inquiries and instigate attention. In other words, don't sit around and wait for customers to find you. You need to get out there and make them aware of your brand. This will help you gain insights on what your customers want. Then you can refine your approach and start all over again.


The 3 I's - imitate, innovate, and initiate - is a recipe for success in business. By understanding what your competitors and other successful businesses are doing right, you can adapt their successful strategies to work for your business. Creativity is also key. You need to offer something unique to attract the attention of customers. Finally, you need to initiate and promote your brand. Don't be afraid to take risks and try new things. These are proven methods that will lead to long term success.


Let me show you how to #Imitate, #Innovate, and #Initiate your next winning plan.

Imitate, Innovate, Initiate: The Quick Path to Business Success

Master Happiness Book Club

Marty Jalove of Master Happiness is a Corporate Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention.

The secret is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.

Let’s #Connect at for a #FREE 30-minute conversation. Time slots are filling up. Be one more of the many happy small business owners who have uncovered THIS secret.



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