At its core, Mr. Beast's empire is built on a massive, loyal community. He didn't just accumulate followers; he cultivated a sense of belonging. His early videos often featured his childhood friends, creating an authentic, relatable dynamic that viewers connected with. People didn't just watch his content; they felt like they were part of an inside circle.

The 3 I's - imitate, innovate, and initiate - is a recipe for success in business. By understanding what your competitors and other...