For Joe’s team, these values even spell out "TACOS" (Teamwork, Accountability, Continuous Improvement, Optimism, and Service). Marty adds that culture isn’t just for employees, it should also guide your relationships with clients and vendors.

Building an extraordinary customer experience is exactly like that. It’s not about a single, grand gesture. It’s about a thousand small moments where you choose to go just a little bit further than expected. It’s about being remarkable, not just reliable. This is how you go from being a company people use to a company people love.

This episode wasn’t just about theory; it was a masterclass in actionable steps to elevate your customer experience by focusing on your team. Here are some standout moments: Listening as a Superpower: Joe shared how listening is the most underutilized skill in customer service. Truly hearing your customers and employees can transform relationships. The Power of Vulnerability: Marty and Joe discussed how leaders can build trust by being open about their own challenges and go

Creating a strong corporate culture is important for any business. It is not only beneficial for the employees, but it also helps to...